A critical assessment of a marketing execution Essay - 2

A critical assessment of a marketing execution - Essay Example Hofstede makes it easy for people studying in the area of global marketing especially executing efficient strategies to understand concepts in the same area. The Hofstede model emerges on top of other models developed over the past fifteen years because of its application in advertising as well as global marketing. Different global institutions continue to apply the model by Geert Hofstede of national culture during the whole marketing and global branding exercise. Hofstede’s dimensional framework contributes to the development of theories relating to the behaviour depicted by consumers. Other scholars further develop the theory by explaining it in terms of differences that exist in the concepts of personality, self, and identity (Lee, 1966, 112). The elements, then help in explaining differences in the strategy of communication and branding. They also cover processing of information among them variations in categorisation and perception with impact on both mass communication and interpersonal communication aspects. The way marketing works also fall in this category. This paper takes a critical evaluation of the application of Hofstede’s cultural dimensional model in Italy and Canada. At the end, the author of the paper gives his views on the implications of the model when Canadian marketers present their views on the marketing environment in Italy. Cultural elements in Italy and Canada are several and include among others materi al culture, aesthetics, language, religion, education, social organisation as well as values and attitudes. A reflection of values of the society and nature takes place through the language. Canadians speak English while Italians speak Latin. Both Canada and Italy boarder countries some of which speak different languages from what the natives in the two countries speak. The influence of Espanyol in Canada as well as the influence of English and French in Italy leads to the development of sub-cultural languages in form

Aims of Education Essay Example for Free

Aims of Education Essay Education has been conceived so variously in human history, especially in term of its aims. Chopra (2005) defines the term ‘Aims’ as: â€Å"Long-term ambitions which may or may not be achieved, but which provide personal motivation and direction† (p.16). Perhaps more than other aspects of human existence, it is education which lends a direction to human efforts through a certain underlying ‘philosophy’: â€Å"a set of ideas about the nature of reality and about the meaning of life† (McNergney Herbert, 1998, p. 130). However, aims of education depend on the philosophy that prevails at the time of determining the aims of education. Different philosophies hold different views about the aims of education: â€Å"Certain philosophies have created narrow patriots. Others have produced cultured individuals. Some others are responsible for bringing up spiritual men and women† (Shahid, 2001, p. 110). In fact, a philosophy or an ideology serves as a back-bone in determining the objectives or end results of an education system. 2.Western Philosophy and Aims of Education If we sift the history of education in the West right from the time of Greeks to the present contemporary era we would come across the following major schools of thought influencing the aims of Education: 2.1. Idealism: Idealism is considered the oldest philosophy of Western culture, dating back to ancient Greece. Socrates (469-399 B.C.), one of the most honored philosophers and the earliest exponents of the idealistic school of thought looked upon the aim of education as not verbal instructions but to enable the individual, by developing in him the power of thought to acquire knowledge by himself, i.e. by self-realization. For this purpose, he presented the Dialectic Method/Socratic Method which is also called Question/Discussion Method. 2.2 Realism: Aristotle (384-322 B.C.), a student of Plato and great Greek philosopher, was the leading figure of this school of thought. He believed in â€Å"dualism − the tendency to view reality as composed of two constituent elements †¦ form and of matter† (Kneller, 1964, p. 37). Following are the main aims of education in Realism: Equipping students with knowledge and skill needed to understand and master their physical environment. Enabling students to adjust themselves with adult approved behaviour. (Shahid, 2001, p. 141) 2.3 Existentialism: Soren Kierkegaad (1813-1855) is considered the originator of Existentialism. Existentialists believe that the physical world has no inherent meaning apart from human experience. Existentialists believe that the main aim of education is to: â€Å"Develop authentic individuals who exercise freedom of choice and take responsibility of their action† (McNergney Herbert, 1998, p. 139). 2.4 Marxism: The leading proponent of this school of thought was Karl Marx, an immensely influential German philosopher, political economist, and socialist revolutionary. He was famous for his analysis of history in terms of class struggles. The aims of education, according to Marxists, are: â€Å"Shape people and institutions; change material conditions of society, producing classless society† (McNergney Herbert, 1998, p. 139). 2.5 Behaviorism: B. F. Skinner, is called the father of Behaviorism. According to this school of thought, the aim of education is to: â€Å"engineer environments that efficiently maximize learning† (McNergney Herbert, 1998, p. 139). 2.6 Cognitivism: Cognition means the process of thinking and knowing. The aim of education, in cognitivists’ view, is to â€Å"develop thinking skills for lifelong self-directed learning† (McNergney Herbert, 1998, p. 139). 2.7 Naturalism: â€Å"Naturalism is based on the assumption that nature is the whole of reality†(Kneller 68). Jean Jacques Rousseau (1712-1778 ) was the exponent figure of this school of thought. Rousseau stressed that what is natural is good. According to Naturalists, following are the aims of education: (1) Self-expression; (2) Autonomous development individuality; (3) Improvement  of racial gains; (4) Preparation for the struggle for existence. (Shahid 125) 2.8 Pragmatism: According to the Pragmatists, â€Å"truth [is] a tentative assertion derived from human experience (Kneller 82). The leading figure of the pragmatic educational philosophy was John Dewey (1859-1952), an American educationist. He believed that the aim of education is to â€Å"Develop and apply practical knowledge and skills for life in a progressive democratic society† (McNergney Herbert 139). 2.9 Perennialism: Perennialists believe that education, like human nature, is a constant. The leading proponents of this philosophy were Hutchins and Adler. Accorging to McNergney Herbert, â€Å"the perennialists argue people are basically the same, regardless of where they live and who they are, thus all people need the same basic education† and that â€Å"education should consist of a fundamental grounding in history, language, mathematics, science, literature, and humanities†(147). 2.10 Essentinlism: Essentialism asserts that ‘Essence’ is prior to ‘Existence’ and that â€Å"education †¦ involves the learning of the basic skills, arts, and sciences that have been useful in the past and are likely to remain useful in the future† (Kneller 256). The exponent figure of this school was William C. Bagley. The aim of education, as the Essentialists hold, is the â€Å"Acquisition of culture; cultural literacy for personal benefit† (McNergney Herbert 139). 2.11 Social Reconstructionism: A key word to learn when trying to understand postmodern education is constructivism. The leading figures of this educational movement was George Counts. The reconstruction theory seeks to rebuild the society afresh. Its supporters believe that the role of education is to create a new social order that will fulfill the basic values of our culture and at the same time harmonize with the underlying social and economic forces of the modern world. According to them, the aim of education is to â€Å"Solve social problems and create a better world† (McNergney Herbert 139). 3. Islam and Aims of Education Like Western philosophies of education, Islam also holds a view on the aims of education. However, it presents an independent, unique and much broader framework of reality, knowledge, existence and values to which the aims of education have got a logical connection. As a revealed religion, there is an objective quality of the goals of education in Islam. 3.1 Philosophy in Islam: Philosophy gets its roots from the ancient Greece. It emphasizes on the search of truth with the help of human reason. It is known as ‘falsafa’ in Arabic. On the other hand, Islam is founded on the Word of Allah or the revealed knowledge. The way Islam came into contact with philosophy is explained by Fakhry (1997) in the following words: The rapid expansion of Muslim Arab civilization in the 100 years after the death of the Prophet Muhammad [SAW] brought the faith into close contact with Greek, Persian, Egyptian, Syrian and Indian cultures and certain elements of those cultures incorporated (sometimes on adapted form) into Islamic thought. However, ‘Islamic Philosophy’ takes its roots from the Holy Qur’an. 3.2Education in Islam: The term ‘education’, as finds its meaning in Western philosophy, does not correspond very closely to any one exclusive term in Arabic. In fact, there are three words which are normally translated as ‘education’_ one emphasizing knowledge; one growth to maturity and one the development of good manners. However, all these concepts aim at producing good Muslims with an understanding of the Islamic rules of behaviour and a strong knowledge of and commitment to the faith. Ashraf defines Islamic education as: an education which trains the sensibilities of pupils in such a manner that in their†¦approach to all kinds of knowledge they are governed by the deeply felt ethical values of Islam. They are trained and mentally so disciplined that they want to acquire knowledge not merely to satisfy an intellectual curiosity or just for material worldly benefit but to grow up as rational, righteous beings and to bring about the spiritual, moral and physical welfare of their families, their people and mankind. Their attitude derives from a deep faith in God and a wholehearted acceptance of a God-given moral  code. (Hussain Ashraf 1) 3.3 Aims of Education: Complete Submission to His Will: Islam means complete submission to the Supreme Being of Allah (SWT) and His Shariah. The sole purpose of mans creation as described in the Holy Quran is to worship Allah (SWT): ÙˆÙŽÙ…ÙŽØ § Ø ®Ã™Å½Ã™â€žÃ™Å½Ã™â€šÃ™â€™Ã˜ ªÃ™  Ø §Ã™â€žÃ™â€™Ã˜ ¬Ã™ Ã™â€ Ã™â€˜Ã™Å½ ÙˆÙŽØ §Ã™â€žÃ™â€™Ã˜ §Ã™ Ã™â€ Ã™â€™Ã˜ ³Ã™Å½ Ø §Ã™ Ã™â€žÃ™â€˜Ã™Å½Ã˜ § Ù„Ù Ã™Å Ã™Å½Ã˜ ¹Ã™â€™Ã˜ ¨Ã™ Ã˜ ¯Ã™ Ã™Ë†Ã™â€™Ã™â€ Ã™ Ã¢â‚¬  And I have not created the Jinn and the men but that they may worship Me. (al-Zariyaat 51: 56) So, according to Islam, the purpose of the creation of humanity should also be the sole purpose, aim and objective of philosophy of Islamic education i.e. the complete, unconditional submission to the Supreme Will of Allah (SWT), the Almighty. As Rizavi puts it: Thus in Islamic creed, the idea of omnipresence of God permeates life in its totality †¦ God is everywhere and hence prayers can be said anywhere †¦ A Muslim is supposed to be in communion with God throughout his life — sitting on the prayer-rug, labouring in the field, defending his coun ­trys borders, in short, while doing anything and everything. (113) 3.4 ‘Taqwa’ (piety) and ‘Adl’ (justice) as the Cornerstones of Islamic Teachings: ‘Taqwa’ occupies a pivotal position in the aims of Islamic teachings. The Holy Qur’an considers it a requisite for getting Divine Guidance (‘Hidaya’): Ø °Ã™ °Ã™â€žÃ™ Ã™Æ'ÙŽ Ø §Ã™â€žÃ™â€™Ãš ªÃ™ Ã˜ ªÃ™ °Ã˜ ¨Ã™  Ù„ÙŽØ § Ø ±Ã™Å½Ã™Å Ã™â€™Ã˜ ¨Ã™Å½ Û›Ûš Ûâ€" Ù Ã™ Ã™Å Ã™â€™Ã™â€¡Ã™  Û›Ûš Ù‡Ù Ã˜ ¯Ã™â€¹Ã™â€° لّÙ Ã™â€žÃ™â€™Ã™â€¦Ã™ Ã˜ ªÃ™â€˜Ã™Å½Ã™â€šÃ™ Ã™Å Ã™â€™Ã™â€ Ã™Å½Ã›â„¢Ã¢â‚¬  † â€Å"This is a perfect Book; there is no doubt in it; it is a guidance for the righteous† (al-Baqara 2: 2) Regarding â€Å"the sacrifices offered by the Muslims at the time of ‘Hajj’ or ‘Id al-Adha, the Quran clearly says that the flesh of animals sacrificed does not reach Allah; what reaches Him is the piety or ‘taqwa’ operated behind these teachings†(Rizavi 115). The Quran also gives us a clue to the achievement of ‘taqwa’ or excellence of character: Ø §Ã˜ ¹Ã™â€™Ã˜ ¯Ã™ Ã™â€žÃ™ Ã™Ë†Ã™â€™Ã˜ § Ù‡Ù Ã™Ë†Ã™Å½ Ø §Ã™Å½Ã™â€šÃ™â€™Ã˜ ±Ã™Å½Ã˜ ¨Ã™  Ù„Ù Ã™â€žÃ˜ ªÃ™â€˜Ã™Å½Ã™â€šÃ™â€™Ã™Ë†Ã™ °Ã™â€°Ã¢â‚¬Å'Ûâ€" â€Å"Be just: that is Next to piety† (al-Maidah 5: 8). In fact, â€Å"With respect to man †¦ justice means basically a condition and situation whereby he is in his right and proper place† (al-Attas 26). Thus, Islam aims at preparing such persons who are pious and just. 3.5Justice implies knowledge: Islam has made it obligatory on all believers to acquire knowledge. In the very first verses of the Quran, the prophet Hazrat Muhammad (SAW) was instructed to read: Ø §Ã™â€šÃ™â€™Ã˜ ±Ã™Å½Ã˜ §Ã™â€™ Ø ¨Ã™ Ã˜ §Ã˜ ³Ã™â€™Ã™â€¦Ã™  Ø ±Ã™Å½Ã˜ ¨Ã™â€˜Ã™ Ã™Æ'ÙŽ Ø §Ã™â€žÃ™â€˜Ã™Å½Ã˜ °Ã™ Ã™â€°Ã™â€™ Ø ®Ã™Å½Ã™â€žÃ™Å½Ã™â€šÃ™Å½ â€Å"Convey thou in the name of thy Lord Who created Ø ®Ã™Å½Ã™â€žÃ™Å½Ã™â€šÃ™Å½ Ø §Ã™â€žÃ™â€™Ã˜ §Ã™ Ã™â€ Ã™â€™Ã˜ ³Ã™Å½Ã˜ §Ã™â€ Ã™Å½ Ù…Ù Ã™â€ Ã™â€™ Ø ¹Ã™Å½Ã™â€žÃ™Å½Ã™â€š Created man from a clot of blood. (al- ‘Alaq 96: 1-5) The best Islamic education must encompass the two traditional categories of knowledge, and the hierarchical relationship between them; revealed knowledge, attained through the religious sciences; and acquired knowledge, attained through the rational, intellectual and philosophical sciences. In Islam, both types of knowledge, the revealed and the acquired, contribute to the strengthening of faith, the former through the careful study of the revealed word of Allah SWT and the latter through the systematic study of the world of man and the universe. The Qur’an appeals constantly to reason and experiment which is a blessing indispensable to arrive at proper judgement. It invites directs the humans to study the reality. 3.6 Taqwa and Faith: The basic features of the Islamic constitution as embodied in the Quran Sunnah are the creed or doctrine (Aqeedah) or faith (trust and belief founded on authority) _ as belief in Allah SWT, faith in the prophet SAW and the basic attitude that all human activity should follow in the complete submission to Allah SWT. Islamic education has to inculcate these beliefs and attitudes in Muslim youth. The more comprehensive equivalent of ‘faith’ in the Arabic language is Iman derived from the root-word Amn which means freedom from fear, security, peace, satisfaction, trust, affirmation, acceptance of correctness and submission or resignation to truth. According  to the Holy Quran a Believer i.e. a Momin must have faith in (1) Allah, (2) The Hereafter, (3) The Unseen Clestial powers called Malaika (roughly translated as Angels), (4) The Book and (5) The holy prophets. (Haq 242) 3.7 ‘Ijtehad’: Side by side with the inculcation and strengthening of these basic values, Islamic education must create in the minds of Muslim youth an adaptability and a mechanism for adjustment to worldly matters. The Arabs were the first people to demonstrate such an adaptability during the prime of Islamic intellectual pre ­eminence. They acquired Greek learning, subjected it to investigation, experimentation and expansion in such diverse fields as algebra, geometry, astronomy, navigation, chemistry medicine and evolved the scientific principles of empiricism. This attitude extended into Europe in the fifteenth the sixteenth centuries as part of the Renaissance. The Islamic education system must now adopt the same scientific empiricism in worldly matters which the Muslims themselves invented but have forgotten during the past five centuries. The value of adaptability, experimentation and tolerance (as opposed to dogma) must be embodied in the new system. This will, in all probability, requi re the institution of ijtehad or interpretation of the Islamic law. An Islamic educational system is an integrating force and it prepares men for ijtehad where it is due. In the words of Iqbal: The teachings of the Quran that life is a process of progressive creation necessitates that each generation, guided but unhampered by the work of its predecessors, should be permitted to solve its own problems. (1989) 3.8 Action as Complementary to Faith: In Islam good actions are a requisite to faith. The Holy Qur’an says: † ÙˆÙŽØ §Ã™â€žÃ™â€™Ã˜ ¹Ã™Å½Ã˜ µÃ™â€™Ã˜ ±Ã™ Ã›â„¢Ã¢â‚¬  â€Å"By the fleeting Time, Ø §Ã™ Ã™â€ Ã™â€˜Ã™Å½ Ø §Ã™â€žÃ™â€™Ã˜ §Ã™ Ã™â€ Ã™â€™Ã˜ ³Ã™Å½Ã˜ §Ã™â€ Ã™Å½ Ù„ÙŽÙ Ã™ Ã™â€°Ã™â€™ Ø ®Ã™ Ã˜ ³Ã™â€™Ã˜ ±Ã™ Ã›â„¢Ã¢â‚¬  Surely, man is in a state of loss, Ø §Ã™ Ã™â€žÃ™â€˜Ã™Å½Ã˜ § Ø §Ã™â€žÃ™â€˜Ã™Å½Ã˜ °Ã™ Ã™Å Ã™â€™Ã™â€ Ã™Å½ Ø §Ã™ °Ã™â€¦Ã™Å½Ã™â€ Ã™ Ã™Ë†Ã™â€™Ã˜ § ÙˆÙŽ Ø ¹Ã™Å½Ã™â€¦Ã™ Ã™â€žÃ™ Ã™Ë†Ã™â€™Ã˜ § Ø §Ã™â€žÃ˜ µÃ™â€˜Ã™ °Ã™â€žÃ™ Ã˜ ­Ã™ °Ã˜ ªÃ™  † Except those who believe and do good works† (al-‘Asr 103: 1-3) 3.9 Enjoining Right and Forbidding Wrong: According to Haq, â€Å"It [Islam] is not only a ‘religion’ of the Muslims, in the usual sense of the word; it is their whole life. It encompasses all aspects of human life: social, cultural, economic, educational, spiritual, material, political, in fact, all. A cult of universal brotherhood must, of necessity, be highly organized. (244) What Islam aims to produce are sentient and committed individuals who work for the promotion of all that is good and the renunciation of all that is bad for the ultimate success of all human-beings. The Holy Qur’an says: ÙÆ'Ù Ã™â€ Ã™â€™Ã˜ ªÃ™ Ã™â€¦Ã™â€™ Ø ®Ã™Å½Ã™Å Ã™â€™Ã˜ ±Ã™Å½ Ø §Ã™ Ã™â€¦Ã™â€˜Ã™Å½Ã˜ ©Ã™  Ø §Ã™ Ã˜ ®Ã™â€™Ã˜ ±Ã™ Ã˜ ¬Ã™Å½Ã˜ ªÃ™â€™ Ù„Ù Ã™â€žÃ™â€ Ã™â€˜Ã™Å½Ã˜ §Ã˜ ³Ã™  Ø ªÃ™Å½Ã˜ §Ã™â€™Ã™â€¦Ã™ Ã˜ ±Ã™ Ã™Ë†Ã™â€™Ã™â€ Ã™Å½ Ø ¨Ã™ Ã˜ §Ã™â€žÃ™â€™Ã™â€¦Ã™Å½Ã˜ ¹Ã™â€™Ã˜ ±Ã™ Ã™Ë†Ã™â€™Ã™ Ã™  ÙˆÙŽØ ªÃ™Å½Ã™â€ Ã™â€™Ã™â€¡Ã™Å½Ã™Ë†Ã™â€™Ã™â€ Ã™Å½ Ø ¹Ã™Å½Ã™â€ Ã™  Ø §Ã™â€žÃ™â€™Ã™â€¦Ã™ Ã™â€ Ã™â€™Ã™Æ'ÙŽØ ±Ã™  ÙˆÙŽØ ªÃ™ Ã˜ ¤Ã™â€™Ã™â€¦Ã™ Ã™â€ Ã™ Ã™Ë†Ã™â€™Ã™â€ Ã™Å½ Ø ¨Ã™ Ã˜ §Ã™â€žÃ™â€žÃ™â€˜Ã™ °Ã™â€¡Ã™ Ã¢â‚¬Å' â€Å"You are the best people raised for the good of mankind; you enjoin what is good and forbid evil and believe in Allah† (Al-i-‘Imran 3:110) 3.10 Sincerity of Motive (‘niyyah’): According to Rizavi, â€Å"Islam gives due consideration to human weaknesses, and, therefore, accepts from a person whatever he may achieve, with the sincerity of motive† (117); and that â€Å"Motive (niyyah) is a serious factor in the acquisition of education. In fact, Islam judges all conduct according to its motives† (116). 4. Conclusion:  The aims of education stem from the kind of philosophy directing them. Western philosophy, in general, is this world-oriented, and divorced from revelation, its aims of education have been changing and varying from one approach to another; it ignores the true self of man (both physical and spiritual); its chief sources of knowledge are senses, reason and intuition which are deceivable and temporary; it neglects the final purpose of man; therefore, it fails to provide one single approach and thus leaves man into chaos and confusion. On the other hand, Islam, having a divine base, aiming to bring man closer to God and seek His plea sure as his ultimate aim, is characterized by clarity, realism, sublimity and singleness of direction; thus, offering a solution to all of man’s problems and giving him a right direction in this world. References The Holy Quran. al-Attas. ed. Aims and Objectives of Islamic Education. Jeddah: Hodder and Stoughton, 1979. Azam, Ikram. A Futuristic Paradigm of Education. Islamabad: ABC Enterprises, 2003. Chopra, Rakesh, ed. Academic Dictionary of Education. Delhi: Isha Books, 2005. Fakhry. Islamic philosophy, theology and mysticism. Oxford: Oneworld, 1997. Haq, Mazhar A. Educational Philosophy of the Holy Qur’an. Lahore: Institute of Islamic Culture, 1990. Hussain, S.S. Ashraf, S. A. Crisis in Muslim education. London: Hodder Stoughton, 1979. Iqbal, A.M. The Reconstruction of Religious Thought in Islam. Lahore: Iqbal Academy, 1989. Kneller, George F. Introduction to the Philosophy of Education. Los Angeles: University Of California, 1964. McNergney Robert F. Joanne M.. Herbert. Foundations of Education. London: Allyn Bacon, 1998. Rizavi, Sayyid S. Islamic Philosophy of Education. Lahore: Institute of Islamic Culture, 1986. Shahid, S.M. ed. Philosophy of Education. Lahore: Majeed Book Depot, 2001.

Martin Chuzzlewit by Charles Dickens :: essays research papers

Martin Chuzzlewit by Charles Dickens "My main object in this story was, to exhibit in a variety of aspects the commonest of all the vices: to show how Selfishness propagates itself; and to what a grim giant it may grow, from small beginnings"- Charles Dickens about the purpose of his novel: Martin Chuzzlewit (130)"Because the selfish man sees no common interest or bond between himself and the rest of his world he is free from moral compunction, free to construct a false self, mask, rà ´le, or persona, and at pains to protect his real self from the encroachments of a hostile world." - Joseph Gold (131)"Any kind of imagination separated from its material or emanation becomes a Spectre of Selfhood"- Blake (134) 12/20/96Selfishness Versus Goodness and Hypocrisy Versus CandorIn his book, Joseph Gold gives us a rundown on how selfishness embodies itself throughout Martin Chuzzlewit. He analyses likely symbols in the book, which gave me more of an insight and a new perspective that helped me vie w the main characters and their transformation in a different setting. Selfishness and hypocrisy mark their victims with false shells and distorted personalities and lead them to believe in their superiority over mankind. This renders them incapable of experiencing anything real and leave them fumbling after false truths, while taking advantage of the pure at heart. This seems to be the essence of what Gold wants to communicate with his analysis.Pecksniff is the hypocrite who shuns no one when it comes to him making a profit. Unconscious of his inability to self-reflect or perhaps proud of his exalted virtuousness, Pecksniff is the epitome of righteousness, as Gold explains; he is in the book to display the extreme and helps clarify America’s role as a "national Pecksniff". Through him do Thomas Pinch and Martin Chuzzlewit the Elder finally open their eyes to their own lesser vices; Pinch’s naà ¯ve behavior changes after confronted with the real, or should I say false shell of, Pecksniff, while Chuzzlewit Sr. sees parts of himself in Pecksniff and is at the same time reminded of true virtue, honesty and human interdependence through Thomas Pinch. Gold goes thoroughly into an analysis of the paradigm between Jonas and the Book of Jonah, both characters fleeing from their own selves; it isn’t until they accept the wale, as Sairey Gamp puts it, signifying Jonah’s return to God in the whale’s stomach, that they can reach self-fulfillment.

Animal abuse Essay

Animal abuse is when someone inflicts pain or harm upon an animal such as not giving them their basic needs (food and water) to beating them. In between 5 and 7 million animal companions enter an animal shelter nationwide, every year (www.aspca.org), and within 50 miles of Hayward, CA, there are 170 animal cruelty cases reported (www.pet-abuse.com). Imagine what these innocent beings that cannot speak out to let the human know they are in pain feel. Animals need us to speak out and help reduce their suffering instead of making their lives worse. Animal safety needs to be improved by creating more laws to protect animals from harm. Animal cruelty is shaped by two forms of abuse, different types of animal abuse, opinions on how animal cruelty happens, organizations that help fight for animal rights, and ways to report it. see more:animal abuse essay Everyday animals are being taken advantage of and being brutally abused. They are beaten, kept in cages, and enslaved just for a person’s own amusement (www.peta.org). Humans like to have freedom but yet they have no problem locking animals away because they don’t feel like dealing with them. The law sees passive and active abuse as illegal but they don’t have strict consequences that follow. Passive abuse is when the crime is less intentional and active is doing it intentionally to cause pain upon an animal (www.pet-abuse.com). Why should animals have to endure this cruel torture? What did they do to deserve this? I believe animals should be more protected under the law and not just thrown around like garbage. Furthermore, there are many three main categories of animal abuse which are slaughter houses, animal testing, and finally in-house abuse. When slaughter house workers cut the heads off of a chicken their hearts are still beating, so they are forced to suffer for to benefit humans and are not protected under the law to be slaughtered humanely. Two hundred and eighty-seven chickens, three point sixty-eight pigs, and one point two cow are  slaughtered per second (www.annimalsuffering.com). Should so many animals be put through this cruel and unusual torture? There should be a maximum number under the law that prevents them from slaughtering so many in a small amount of time. There are many forms of animal testing, but the two main animal tests are, the Eye Irritancy and Acute Toxicity. The Eye Irritancy test is also known as the Draize eye test which is performed on rabbits by inserting a fluid with a needle in one eye to see how it reacts to this fluid. The rabbits are put in a contraption that locks their heads and endure a lot of suffering such as ulcers, blindness, and usually death. Next, Acute Toxicity is a method where they determine how much of a chemical can be exposed to the mouth, skin, and inhaled with rats and mice. These rodents are poisoned and the experiment ends when at least half of the testing animals die from the trial. They suffer from excruciating pain, convulsions, loss of motor function and seizures (www.aavs.org). No laws state that animal testing cannot be performed; therefore, they can inflict pain upon the animals at any time without worry of being prosecuted. They are able to inject them with lethal chemicals but when it comes to humans everyone is against injecting humans such as in the death penalty because it is inhumane and unusual torture. Finally, in-house abuse, is abuse from human to pet. According to the U.S. Animal Abuse Classifications chart neglect/abandonment ranks 1st with 5, 365 cases, animal hoarding ranks 2nd with 2,061 cases, and shooting comes in 3rd with 1,888 cases. I believe there should be laws that require background checks on violence and brutality in order to own pets because there are connection between violence and abusing animals. Overall, the United States has a high rate of people mistreating innocent animals and it must be prevented in order to protect these voiceless beings. Since the law is not doing much to protect these animals from cruel humans, the people believe they can get away with this crime. They have insecurities and since animals are smaller than them and can’t speak out they take all their frustrations out on them. Animals are helpless creatures whom are assumed to have no feelings. Animals are put through pain and torture due to people’s anger and ignorance. When a human is murdered, the law gives consequences to the murderer, but when animals are end up dead because of being tortured, the law does not provide consequences for the crime. These  people need to take responsibility for their actions and get the same punishment that they would get if these inflictions were toward a human. Animals deserve to have the same rights and be protected under the law. Despite of all the ignorant people, there are those who believe in equality between animals and humans and choose to be up standers. If laws were created that protected animals, these organizations would have a better support system for their fight. Laws would make these groups easier to support, therefore they could make more of a difference. For example, animal shelters provide the basic necessities such as food, shelter, and water and a safe environment for them to recover from the harsh acts. Without these shelters, animals will lose hope, so in order to keep them running, donations need to be given. Besides animal shelter, there are specific organizations that help fight for animal rights and help prevent animal cruelty. Some examples of organizations are the ASPCA (American Society for the Prevention of Cruelty to Animals) and PETA (People for the Ethical Treatment of Animals). These groups believe that animals are just as equal as humans and should not be treated the way they are. People need to take responsibility for their actions, take care of their pets properly, and encourage others to do the same. In order to provide sufficient ways of life for animals, the law must support these organizations. Although there are organizations that fight to make a difference, individuals can stop animal cruelty. The Karma Dog organization stated, â€Å"What come around goes around.† Furthermore, there are many strategies you can use to report any signs of abuse or neglect. They can call 911 if the animal is being forced to fight other animals, starved, tortured, and has heavy chains around the neck, open wounds, and mutilation. Another number you can call is 311. When calling 311 the conditions are deprivation of food, water, improper vet care and shelter, untreated skin conditions, has extreme flea infestation, and extremely long nails and matted hair. When seeing animal abuse posted through the internet you must immediately contact the Internet Crime Complaint Center (IC3) which is partnered with the FBI (http://www.belladogmagaizine.com). Finally, you can go onto change.org and sign petitions to stop animal testing and cruelty. You may not think one signature will make a difference but it does because once enough signatures  are collaborated, the government will realize something needs to be done. Never give up and keep fighting for these innocent animals. Even though animal abuse is wrong and hurtful to animals, some owners don’t purposely inflict harm upon them. For example, if the owner is having a really busy day and doesn’t have the time to walk their dog or they forget to feed them. Why should the owner be penalized for an accident? If the owner tries his best and treats the dog well any other time shouldn’t he be let off with a warning? A person should not be penalized for an accident because many things happen in life that causes distractions. Pet owners don’t intentionally neglect their pets and they deserve the chance to prove the courts otherwise. Some believe that animals are here to serve us so if so then we should not have to pamper them as we would for ourselves. In conclusion, animals and humans are no different and they should not be treated differently under the law. However, people in the United States mistreat innocent begins and laws need to be enforced to prevent it. Some think that animals cannot speak, that what happens to them will not affect them mentally, but every living animals have feeling whether they can talk or not. Treat an animal the way you would want to be treated. When using products, people should think to look if it has been tested on animals. Registering or volunteering at organizations that help prevent and heal abused animals will set a good example to others to fight for what you believe in. The bible states, â€Å"Do unto others.† This phrase is for all being not just humans so why should animals have to continue suffering. Be your own person and fight against animal abuse because this is cruel and unusual torture. Works Cited â€Å"Pet Statistics.† ASPCA. N.p., 2012. Web. 22 Nov. 2012. . â€Å"Reporting Internet Animal Abuse | BellaDOG Magazine.† Reporting Internet Animal Abuse | BellaDOG Magazine. N.p., 2011. Web. 22 Nov. 2012. . â€Å"The Issues.† PETA. N.p., 2012. Web. 22 Nov. 2012. . â€Å"Types of Animal Testing.† -The American Anti-Vivisection Society (AAVS). N.p., 2012. Web. 22 Nov. 2012. . Corp., Petabuse. â€Å"Animal Cruelty.† Animal Cruelty | Pet-Abuse.Com Animal Cruelty Database. N.p., 2001-2012. Web. 22 Nov. 2012. . Corp., Petabuse. â€Å"Local Animal Cruelty Case Search | Pet-Abuse.Com Animal Cruelty Database.† Local Animal Cruelty Case Search | Pet-Abuse.Com Animal Cruelty Database. N.p., 2001-2012. Web. 22 Nov. 2012. . Hugo, Victor. â€Å"Animal Slaughter, Abuse and Cruelty. Behind the Screens.† AnimalSuffering. Animals Rights Concerns, 2003,2009. Web. 22 Nov. 2012. .

Media Studies Help Essay

Paragraph 1:Explanation of the textual analysis task: What film poster you have chosen, the director of the film and year it was released. How you are going to analyse its use of genre conventions (mise-en-scene). The conclusions you will be able to draw (whether the poster maintains genre conventions or challenges them, who the target audience is and why etc). Paragraph 2:Science Fiction conventions used in the mise-en-scene (meaning and effect created by this): Location Lighting Colour Costume Character Positioning and Expression Props Typography CGI and Special FX Paragraph 3:Science fiction stock elements in the poster (remember you are only looking at the poster, not discussing the film it advertises!): Stock settings Stock narratives Stock characters Stock iconography Paragraph 4:SPECIFIC Target Audience Demographics (not just WHAT they are, but WHY these are the demographics): Age Gender Nationality Race Religion Income/class Level of education Marital Status Hobbies/interests Paragraph 5:Institution behind the poster: Which production company produced the film that the poster advertises? What other films does this company produce? Who is the film’s director? What other films does the director create? Similarities and differences between the film advertised on your poster and the other films created/produced by the same person/company. E.g. If Spielberg is the director then he is known and widely recognised for creating ‘family’ films that stick to generic conventions, whereas the Wachowski Brothers (who directed The Matrix) are known for pushing genre boundaries. Paragraph 6:Comparisons with other film posters: How does your main poster compare to other Science Fiction posters? Similarities and differences in their use of generic conventions. Meaning and Effect created by the differences between the posters (do any of them challenge/subvert the Sci-Fi conventions?). Paragraph 7:Reflectionist Approach: What issues in society does the poster reflect? If it does not reflect any issues in society then you must explain this and think about why this might be.

Discuss Is Socila Stratification Functional Essays

Discuss Is Socila Stratification Functional Essays Discuss Is Socila Stratification Functional Essay Discuss Is Socila Stratification Functional Essay Sociology gives us an in depth insight into social stratification and how it effects our lives. We as individuals are social beings who are ranked in categories within the hierarchy of society, but within our society we have the means to progress up the hierarchy and become part of the elite. Social inequalities are functional for the elite as they are the ones with the power and control over us as we are socially controlled. Social stratification affects the way we think about life. If were born in Ethiopia you would be illiterate and you would expect the same from your children. You would not be surprised when your children died young. Social stratification is a system in which groups of people are divided into layers according to their relative power, property, and prestige. It is a way of ranking large groups of people into a hierarchy according to their relative privileges. Every society stratifies its members. Some societies have greater inequality than others, but social stratification is universal and can vary due to gender, age and ability When we look at the social stratification system we must take into consideration the five key features: Social stratification is a characteristic of society, not just a reflection of individual differences. Social stratification persists over generations. Social stratification is universal but variable. Beliefs are central to social stratification. Social stratification engenders shared identities. We will also need to explore ‘Open and Closed’ stratification. In describing social stratification in particular societies sociologists (Tumin, 1985) often stress degrees of social closure and mobility that is allowed in the society ‘Closed’ systems allow little change in social position, while ‘Open’ systems permits some mobility. ‘Open stratification social class gives us some degree of social mobility Saunders (1990) believes that Britain is a true meritoracrcy because rewards naturally go to the most able. Saunders uses data from the National Child Development study to show that children who are bright and hard working will succeed regardless of social advantages they experience some misunderstanding. ‘Closed’ stratification refers to systems where social position is ascribed at birth and various social institutes reinforce the stratification system and there is little opportunity to change position ie: The Caste system (Giddens) is extremely elaborate and varies in its structure from area to area, so much so that it does not really constitute diversity of varying beliefs and practices. Through out our lives we will be confronted with certain types of social stratification in our everyday lives within certain cultures and societies therefore we need to explore the Functionalist approach and the Marxists Approach. Like the functionalists, Marxists agree that education is functional in that it maintains the dominance of certain powerful groups in society. Unlike the functionalists, however, Marxists do not believe that it works for the benefit of all. Instead Marxists argue that the education system sustains one small group’s ideas about appropriate forms of schooling and assumptions about what knowledge is. The system also maintains different levels of access to knowledge for different groups and thereby prohibits the widespread dissemination of knowledge to everyone. From a functionalist perspective, the main parts of society (its institutions such as education, religion and the family) are the foundations for social structure. These institutions have interconnected roles and interrelated norms to form a complete system. All of the institutions have a role to meet the functional prerequisites (society’s basic needs). Integration between the parts is necessary so therefore integration is a functional prerequisite in itself. Social relations are organized, in result of values providing general guidelines for behavior. These state that the function is a consequence, which adds to the stability of the system. A dysfunction is a consequence, which takes away stability from the system of social stratification. There are certain institutions, among them include the family, religion and economy, etc. , which aid the structure of society. These institutions, working in order, with harmony, will not only increase the stability of social stratification, but will add to it. The functionalist will then point out that these institutions, while independent of each other, have a shared system of values which guides them and helps hold the society together. To find out what function each institution performs in the whole social stratification system, one must ask themselves the question of what are the consequences of each institutions contribution to the social stratification of the society Functionalists view on social stratification of our society is centered on their basic interpretations. The role of education is to educate individuals within society and to prepare and qualify them for work in the economy as well as helping to integrate individuals into society and teach them the norms, values and morals of society. Yet there are two sociological theories that differ greatly between them on the role of education. These are Functionalism and Marxism. Like many functionalists, Talcott and Parsons believe that stratification systems derive from common values, it follows from the existence of values that individuals will be evaluated and therefore placed in some form of ranking order. In Parsons words â€Å"Stratification, in its valuational aspect, then is the ranking of units in a social system in accordance with the common value system†. In other words those who perform successfully in terms of society’s values will be ranked highly and they will be likely to receive a variety of rewards. Most societies have different value systems, the ways of attaining a high position will vary from society to society. Parsons argument suggests that stratification is an inevitable part of all human societies and there is a general belief that stratification systems are just, right and proper since they are basically an expression of shared values. In Parsons words he sees social stratification as both inevitable and functional for society, it is inevitable because it derives from shared values which are a necessary part of all social systems and functional because it strives to integrate various groups in society. Functionalists view the role of education as a means of socializing individuals and to integrate society, to keep society running smoothly and remain stable. Durkheim believes that society can only survive if its members are committed to common social values and that education provides these to children and young people as well as raising awareness of their commitment to society. Durkheim also believed that schools teach young people that they must co-operate with their peers and be prepared to listen and learn from their teachers. Individual pupils eventually learn to suspend their own self interests for those of society as a whole, work together and that success in education, just like in society, involves commitment to a value consensus. Bowles and Gintis, writers of ‘Schooling in Capitalist America’ (1976) believe in the ‘Correspondence Principle’, where they suggest that the hierarchy in work is similar to the hierarchy in school, particularly in the differences in social class between state school pupils and fee paying school pupils. Bowles and Gintis also believe that schools are no longer about the teaching of a subject but the social principle or control of the pupils meaning that schools concentrate more on the hidden curriculum than the knowledge process. Equally, schools don’t reward independence and innovation; therefore meritocracy cannot exist within our capitalist society as capitalism is based on the principle of the ruling class (the bourgeois). Bowles and Gintis (1976) refer to the social reproduction theory as a ‘Correspondence Principle’ between schooling and career. This theory suggests that school and careers are closely related and that this correlation is essential for the production of an efficient workforce. For example, the hierarchical structure at school, with the principle at the top and the pupil at the bottom can correspond with life in the workforce where the manager or boss is located at the top and the manual staff at the bottom. Pupils also have little control over what they learn, when they learn it and how; this is, to some extent, decided by the teacher and the curriculum. This is much the same in the workforce where a person may have little option over their task and is set tasks by people above them in the hierarchy. Similarly, Davis and Moore (1945), believed that education is strongly linked to social stratification by members of society and that education ‘sifts, sorts and allocates’ people to their correct place in the economy and society. By rewarding the most talented and most dedicated by allowing them into the highest paid and highest status jobs, education performs the function which is always necessary to Functionalists – differentiating all members of society so that the system runs smoothly. Davis and Moore argued that social stratification exists in every known human society and that all social systems share certain functional prerequisites’ which must be met if the system is to survive and operate efficiently. They regard social stratification as a functional necessity for all societies, and seen it as a solution to a problem faced by all social systems, that of placing and motivating individuals in the social structure, they offer no others means of solving this problem and imply that social inequality is an inevitable feature of human society. Davis and Moore concluded that differential rewards are functional for society, because they contribute to the maintenance and well being of social systems. The Marxists theory on social stratification can be found out by asking the simple question of Who benefits? from the social arrangements of the day. One must look at those who hold the power of the day to find out who benefits. The power elite control the wealth, and impose their will on those who dont control the wealth. This class system of social stratification dates back to the days of Andrew Carnegie, and John D. Rockefeller who where the owners of big business who controlled the lives of their workers. Whoever the power elite want to be in power will be in power. This structure of social stratification will lead to conflicts that have been pre-determined to happen. These conflicts include all social institutions. Marxists, in general, argue that equality is impossible in a class-based society. Like functionalists, they think there is a belief in the link between education and the economy. Functionalists see the link as a positive one, which serves to benefit industrial society, However, Marxists see the education system, existing in order to put children into their class-defined roles in order to benefit capitalist society. Thus, it serves the bourgeoisie well and keepstheproletariatdown. Some researches supported the view that class differences played a role in classrooms. Hargreaves (Luzzo) demonstrated that teachers constantly under-estimated or were ignorant of the power of the peer group in regulating the behavior of pupils. Hargreaves found that boys placed in lower streams were associated with failure at school. Keddie(Luzzo) found that teachers in the humanities department of a mixed comprehensive school tended to see students from the top stream as displaying middle class conforming behaviors, and students from the lower streams as having working class noisy behaviors. Marx predicted a new and final epoch. A society would have complete equality. There would be no new force of production but the relations of production will be transformed. The ownership of production would be collective, as the members of society would share the wealth. The ruling class would no longer exploit or oppress the workers. It is interesting how Functionalists see people as unequal a positive thing and Marxists believe it a negative one. Karl Marx was struck by the inequalities the capitalist system creates. Marx’s theory was that there are two main classes in society, those who own the means of production and those who do not; he recognized that class systems are much more complex. Marx believed that there are splits which can occur among the classes. Examples of these are within the upper classes there are often conflicts between financial capitalists and manufactures. Marx’s concept of class directs us towards objectively structured economic inequalities in society and that class does not refer to beliefs people hold about their position, but to objective conditions which allow some to have greater access to material rewards than others. Marx believed that large scales of inequalities would persist within industrialized countries as the rich stay rich and the poor stay poor. American sociologist Erik Olin Wright has developed a theoretical position which owes much to Marx, but also incorporates ideas from Weber (Wright 1978-1985). According to Wright, there are three dimensions of control over economic resources in modern capitalist production, and these allow us to identify the major classes which exist ie: 1)Control over investments and money capital. 2)Control over the physical means of production (Land or factories and offices. 3)Control over labour power. Those who belong to the capital class have control over each of these dimensions within the production system and members of the working class have control over none of them. In between these two main classes, however there are groups whose position is more ambiguous. These people are what Wright called contradictory class locations because they are able to influence some aspects of production but are denied control over others. Wright terms the class position of such workers as ‘contradictory’ because they are neither capitalists nor manual workers, yet they share certain common features with each. Melvin Tumin a critique of Davis and Moore argues that they have ignored the influence of power on the unequal distribution of rewards. Tumin concludes that stratification by its very nature can never adequately perform the functions which Davis and Moore assign to it. Tumin argues that those born into the lower strata can never have the same opportunities for realizing their talents as those born into the higher strata. Tumin believes that stratification can weaken social integration by giving members of the lower strata a feeling of being excluded from participation in the larger society. Tumin concluded that their enthuastic search for positive functions of stratification Davis and Moore have ignored or tried to play down its many dysfunctions. The time I have spent looking at social stratification has brought me to the conclusion both the structural-functionalist and the social conflict theorists have very strong and explained theories. I believe that in today’s world the structural-functionalist theory is very accurate and seems to be true in our everyday lives. The media makes it so clear to everyone that an education is the only way to make it in the world. The world has advanced tremendously in the past century and continues to expand in technology, making it essential to have a college background and extensive educational background. It’s our choice on where we want to go in life and I feel that no one can shape it for us, we must do it ourselves. We can not live in this world without structure, although personally I think the Marxists approach works better for society as people can change their positions within our society through hard work. The functionalist approach works better for certain societies therefore why would we change it if it is working effectively, although within certain cultures social stratification produces a lot of inequalities which is vital for that society to work. Giddens. (1997). Stratification and Class Structure. In: Anthony Giddens Sociology third edition. Oxford: Blackwell Publishers ltd. 240-282. Ken Browne. (1998). Social Stratification. In: Polity Press an introduction to Sociology. 2nd ed. Oxford: Blackwell Publishing Ltd. Haralambos and Holborn. (1995). Social Stratification. In: Micahel Haralambos and Martin Holborn SOCIOLOGY Themes and Perspectives. 4th ed. London: HarperCollins Publishers. 21-122. Kingsley Davis and Wilbert Moore with a response by Melvin Tumin. (1996). Class readings in Sociology. Available: soc. iastate. edu/sapp/DavisMoore. html. Last accessed 18th Nov 2010. ________________________________________

Research Proposal Middle East Conflicts

Research Proposal Middle East Conflicts Introduction World leaders were concerned with the plight of the Jewish people in the 1800 following the persecution and anti-Semitism that rocked the European continent. It was agreed that the only way to resolve the issue was to establish a Jewish state in Palestine in the Middle East. Since the British Empire had a mandate over Palestine from 1920 to 1947, it was easy to impose the Jewish people on the Palestinians who had peace and tranquility for several years. With time, migration of the Jews to the region increased, which raised tension. This contributed to instability in the region, which is felt even in the modern society. Problem Statement The instabilities in the Middle East was created by the west, particularly the British just after colonialism since it convinced the locals to resist the Ottoman Empire that was supported by the Germany with promises of supporting the creation of new states, including the state of Palestine.Advertising We will write a custom propo sal sample on Research Proposal: Middle East Conflicts specifically for you for only $16.05 $11/page Learn More In contrast, the British foreign minister, Lord Balfour, supported the creation of the Jewish state through Balfour Declaration that created the new state of Israel. Many scholars tend to believe that the conflicts in the Middle East are associated with Islam, but the reality is that colonial legacies, increased poverty, conflicts over resources, and the imposition of Jews on the Arabs are the major causes of conflicts in the region. Studies conducted confirm that the conflicts in the region are associated with resource allocation and division of the Arab land. Many historians, as well as international relational relations scholars, have conducted extensive studies to establish the causes of human sufferings in the region. The major objective of the paper is to prove through research that human problems experienced in the Middle East are made-made and can perhaps be resolved if world leaders agree to sit down and talk. Rationale and Significance The paper presents some of the causes of conflicts in the Middle East that have continuously affected the performance of states in the region. The study is very important as it shed light on one of the global problems that is associated with terrorism. It is often believed that terrorism is part of the Islamic ideals, but the reality is that the frustrations of the Middle East society are the main cause of extremism and suicide bombing. The study presents a new perspective of understanding the Middle East conflict system. Research Plan The study will employ the reasoning of Toulmin that respects the views of other people. Based on this, the study will focus on explaining the underlying assumptions to the general argument on the Middle East conflict. The paper will support the claim with data that is backed by the works of other scholars.Advertising Looking for proposal on internation al relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More Limitations Lack of sufficient data and adequate studies on the topic would be the major issue that the study will suffer from since many studies talking about the conflicts in the Middle East use secondary data in analysis. Additionally, Islam has been linked strongly with extremism. Scholars advancing this perspective are expected to be the strongest opponents of the research findings. Benefits of the Study The study can perhaps be utilized effectively in understanding the ever-increasing Middle East conflicts. Based on this, global policy makers are in a position to make informed decisions through reviewing the tenets of this study. The study is of interest since it disputes the common assumptions that Islam is to blame for the conflicts facing citizens in the Middle East.

The Complete 16-Step Marketing Project Management Process

The Complete 16-Step Marketing Project Management Process What if you could help your marketing team do more  in less time? Its a simple question that leaves  a lot to dream about: Youd be  awesome. Like riding a unicorn over a rainbow kind of awesome. Your team  and company would love you because youd finally get everyone organized, on the same page, and focused on super meaningful work. Youd lead a  happier, more fulfilled  career  while nailing every deadline and exceeding every goal. Ah, the good life. But, there are some challenges to overcome first. For starters, project management can feel overwhelming. There are a lot of moving parts that need to be accounted for, especially when managing multiple projects and team members. Fortunately, youre about to learn the secrets behind strategic marketing project management that will help you: Work even faster and collaborate better than ever  by managing your projects with an efficient process  from the get-go. Focus 100% of your resources  on the  right projects instead of weve always done it that way tasks that dont add measurable growth to your bottom line. Boost your productivity  while getting organized and taking control of your entire process. You can be a successful marketing project manager. The Complete 16-Step #Marketing Project Management Process That Will Get You Organizedbut first: Start Managing Marketing Projects With These Free Word And Excel Templates When you read this post, youll discover a need for project documentation. Download this free kit to grab your: Marketing project management template Word document to help you implement every step of this post for a real project youre working through. Sprint backlog Excel spreadsheet to manage the entire scope and timeline of your project. Go ahead and fill out these documents as you  read through this post to make the most efficient use of your valuable time! ... Then Upgrade to the Kanban Project Dashboard in Managing marketing teams is a multi-faceted. There are so many moving parts and dozens of tasks for each project and campaign. So... keeping everyone and everything on track and hitting all your deadlines can be, well, tough. That's why I'm inviting you to check out the Kanban Project Dashboard available in your favorite marketing project management platform. When you manage your  marketing team with , you'll: Get a pulse on every project. Using the kanban-style view, you can quickly see the status of every project your team is working on. Pinpoint bottlenecks in your workflow. Are team members getting stuck in particular areas on projects? Identify roadblocks quickly and keep tasks on track. Holistically manage projects from start to finish. Give your entire team full visibility across every project and manage everything in one place. Get and get organized! Schedule a demo today. What Is Marketing Project Management (For The Sake Of This Post)? The traditional project management method is split into phases: Initiate:  What is the scope of what you'll create? Plan:  How will you create your content  and with what resources? Execute:  Create your content. Monitor and control:  Identify and remove any  roadblocks that are preventing you from executing. Close:  Get approval, publish, and review. That is the approach  traditional project managers learn about as they get started. However, there's a way to layer in another proven project management method to help you move through the phases  even faster.  It's called agile product  management. Ever wonder what agile marketing was? Now I know.This process is how developers typically approach creating software (like your beloved  project management platform). Agile product  management helps developers complete lots of work in  short bursts  of time by providing intense focus and removing obstacles that might  cause them to miss deadlines. So, for the sake of this post, you're going to combine traditional project management and agile product  management together to create marketing projects more efficiently than ever before. Here's your definition: Marketing project management is the efficient process that helps you organize, create, and publish your content as fast as possible. The beautiful thing is that you can use this process for planning any type of content- and you should. Let's get into the details: Initiate Your Marketing Project By Defining  The Purpose Step 1: Choose The Highest Priority Project From  Your  Marketing Project Backlog Part of the agile project management process involves creating and maintaining a product backlog. For your  purposes, that's a fancy definition for a prioritized list of marketing projects. Project management starts by strategically choosing  to complete the highest priority project on your list. Since that's the case, we wrote an entire post to help you create your own marketing project backlog: Recommended Reading: The 1-Day Marketing Planning Process To Organize Your Next 6 Months What you're reading right now assumes that you've chosen one project  and that it's your highest priority for 10x growth. Step 2: Explain  The Project Background With A Creative Brief You may  already have detailed notes  from your marketing project backlog to help you implement your biggest priority project. If not, there are a handful of things to get straight before you get too much deeper: Who will this project benefit the most? Pinpoint  a subset within your audience. What do you need to create?  Define the end deliverable. Why will this project  benefit the audience you've specified? Write your value proposition  that answers your audience's  question, "What's in it for me?" What kind of resources might you need to  complete the project? Estimate the time and tools involved. What does done look like? Help your team know  what you'll accept as a successful final product. The background will serve as the foundation for all of the remaining steps in your project management process. As you write your creative brief  to answer these questions, you'll immediately be able to spot areas of potential challenges that you can work to resolve now- before your team starts executing the project. For example, if you need a developer's help to create a landing page or don't have a budget to complete the work, now is the time  to solve the roadblock before slowing up your entire team as they take on the project. Recommended Reading: How to Build a Concise Creative Brief Step 3: Define Your Project's Requirements To Fulfill The Business' Needs Requirements are the standards your content needs to meet before you publish. Every marketing project may  need different requirements, yet some examples to help you brainstorm your project's requirements should include: Automation: Is this a way to automate  a part of this project to prevent manual work during execution or afterward? Anything to cut out  unnecessary, tedious manual work a robot could do will immediately boost your productivity. Elimination: Can this project eliminate something else you're doing as a new and improved replacement? Removing work from your future to-do list will help you find time to execute  even more projects from your backlog a whole lot faster. Maintenance: How can you make this project as successful as possible now with the least amount of daily, weekly, or monthly maintenance? Think 10x  growth now that continues to provide long-term results without having to touch it. All of those may sound similar. But let that advice soak in a bit more as you look at your project idea and break down what you want it to do to benefit your team and business. If you can create requirements based on those three fundamentals, you will save you and your team time during and after  project execution. And when you don't have time to spare, that matters a lot. When you don't have time to spare, solid #ProjectManagement matters a lot.Another way to look at this  is by defining a set of  requirements your content must meet before you publish. For example, we've analyzed data to help us define standards of performance for our content. These standards literally help us predict how successful the content we execute will be based on four requirements: Topic: Is the topic similar to your other top-performing content? Is  the angle something your audience deeply cares about? Keyword:  Does the  main keyword have high search volume and low competition? Is there an opportunity to include latent semantic indexing to  help even more of your audience naturally find this content through search engines? Research: How can you  include deep research in this content to publish something the internet has never seen before? How can you  use research to factually back up your claims? Comprehensiveness: How can you tell  the most complete story on your topic on the internet? You could  apply this standard of performance to your project, or you may find your most successful content has different traits that make it awesome. The point is to really  define what the project will look like before you start working. In project management terminology,  a set of requirements is called a specification. So, if you follow this  guide, you will have two specifications (time-saving specification and content specification) with multiple requirements under each. If you think of more requirements, you can plan even more specifications for your projects. These two specifications are just a  minimum viable starting point to produce successful content. Define your content's standard of performance and demand it during execution.Step 4: Write  Your Stories To Focus  The Project On An Audience-Valued  Outcome Stories are how you'll  put yourself into your audience's shoes  to focus on how the project will benefit their lives instead of just creating a deliverable. Unlike traditional story-telling, these stories help define requirements of satisfaction. It's like asking yourself, "How will my audience benefit from this project?" Here's the template of how to think about stories: As an {audience type}, I want to {do something} so that {I get this value}. For example, let's say the  project you want to take on is a new e-book about content strategy that you'll publish on the Amazon store to reach a new audience. One story for your project may look like this: As a marketer, I want to learn how to  implement a better content strategy so that I can get more organized. One project  will likely have multiple stories to help you and your team understand your audience's needs. To continue the e-book example, a second story could help you write a specific chapter in the book: As a marketer, I want to learn which types of content our team should create so that we can maximize lead generation from every campaign. Since the e-book project example also requires  you and your team to create additional content, you could also use stories to define your audience's needs for a deliverable  like the  landing page where you'll promote the e-book: As a marketer, I want to  be reassured that this e-book is worth my valuable time so that  I can really reap the benefits it promises after I download the e-book. Later, when you plan, you'll break down the stories into manageable tasks you can assign to individuals on your team. Plan The Details Of Your Projects As Sprints Step 5: Break Your Stories Into  Manageable Tasks Your Marketing Team Members  Will Execute Stories are something a team  works on together, while  you assign tasks to your team members. Tasks are important because they break down a large project- which may seem difficult to even know where to start- into manageable pieces. And tasks help you divvy up the work among your team to use your resources as efficiently as possible. Let's look at an  example story again for your e-book landing page: As a marketer, I want to  be reassured that this e-book is worth my valuable time so that  I can really reap the benefits it promises after I download the e-book. To  build  a landing page that fulfills this story, you'll simply list the tasks  you need to complete in chronological order: Research landing page designs that convert. Write the landing page outline based on the  research. Write the text. Design  the wireframe. Design the landing page. Develop the landing page. Review the landing page. Publish the landing page. Promote the landing page. You get the idea- the point is to break down a story into the step-by-step process you need to complete to check this story off your sprint backlog. Smaller tasks make it easier to estimate how much time it will take to complete the story (and subsequently, the project as a whole). Step 6: Thrash Your Project Into An MVP (Minimal Viable Project) It's time to take a critical look into your stories. You want to find  where you might have frivolous uses of resources that could be used better for creating  a minimum viable project rather than an extremely polished deliverable. The real question here is this: What  stories or tasks could you cut to create a great project with the least amount of effort? You probably want your project to be the most perfect thing  in your niche, so this question might seem counterintuitive at first. However, the idea behind a minimum viable project  is to eliminate risk by helping you: Create and publish quickly Measure your success Learn to improve You can steal the idea of an MVP by cutting excess stories and tasks that  don't negatively impact your specifications.  This will save your team valuable time during execution while helping you complete your project faster. Remove excess work from your to-do list before you start your projects.Step 7: Estimate The Level Of Effort For Every Story It's one thing to give your team  a deadline to complete a project and another to know that the deadline is realistically achievable. By understanding how much time each task takes to complete (and subsequently rolling that estimation into the story), you'll be able to further understand what stories or tasks you'd like to cut from your project to complete it quicker while also being able to set practical due dates. To do this, you need to know two things first: Who will be accountable for completing each task. These are the team members who'll work together to complete the stories. The level of effort for each task. In other words, how much time will it take the person  you'll assign the task to complete it? For each task,  write down who on your team you think is best suited to complete it the fastest. Then visit with each team member  to ask how much time they'd estimate for every one of  their tasks. Step 8: Plan The Scope Of Your Project As A Sprint Backlog Scope helps you define how much work you'll complete in a certain amount of time. It's the big picture of the project. Your marketing project may  have many specifications and stories, so you may need to break the scope  into phases, which agile marketers call  sprints.  Sprints often occur in two-week bursts in which you prioritize a specific number of stories to be completed. Since you estimated the level of effort for each story- and understand how much time each individual needs to contribute- you can realistically plan your sprints and subsequently know your deadline when the project  will be 100% complete. A great way to  show your entire project scope  to your team is with a project schedule- aka sprint backlog. Step 9: Demand  That You Ship On Time You know that your project will fulfill the specifications and stories.  You also know your deadline is realistically achievable. So make sure you publish on time by preventing project thrashing- otherwise known as scope creep and last-minute changes- before you begin executing. Seth Godin has the best advice I've ever seen on this topic. Read  Linch Pin  to get the full scoop- and  for your marketing project management, start here: Set the date when you'll publish. This is when  you'll launch your project no matter what. Involve others in your initiation and planning process and write everyone's ideas down. This is important for your big wigs because, as Seth says, "This is their big chance." Show what you plan to do.  Give them the opportunity to thrash your plan before you start executing. Changes now are alright, but once your team starts executing, this  thrashing  will dramatically impact your deadline. Give them  an opportunity for one final review. Seth says, "Make sure everyone understands that this is the very last chance they have to make the project better." Revise the project blueprint into a final, comprehensive outline. Show your plan to the  big wigs and ask, "If I deliver what you approved, on budget and on time, will you ship it?" Only start executing once you get your yes. No maybes. Then deliver what you promised, thrash-free. This  simple process should prevent scope creep, last-minute modifications, and other nitpicking  with small details because you've nailed the big picture. Execute Your  Marketing Project With A Clear Content Creation Process Step 10: Assign Tasks For Your Upcoming Sprint To Your Team It's finally time for your team to start creating content for your project! You just need to assign them the tasks to complete. The best way to begin is by choosing a marketing project management tool that will help you: Manage your entire team  and easily assign them their specific tasks to complete. Assign specific deadlines for tasks to be completed on specific calendar dates. Automatically notify your team  that  you've assigned them a task to complete. Automatically remind your team as a due date for a task approaches. If you're planning a recurring project- like blog posts or social media campaigns- it's also helpful  to find a tool that helps you create your ideal workflow and save it to reuse on similar projects. Well, it just so happens that is a  marketing project management tool designed to help you collaborate with all of those things. ;) Agile product managers refer to this kind of functionality as a task board. Whether you use to  efficiently manage your process or not,  you're looking for a system to help you: See  which tasks are completed, which should be  in progress, and which are coming up. Understand which tasks are overdue that may cause you to miss your deadlines. Step 11: Communicate With A Tool That Keeps Collaboration In One Place While emails serve nicely as notifications and reminders to help your team get into the system where you manage your projects, they're not so great for managing project communication. That's where it's nice to manage your team communication around the project in the collaboration tool where you manage everything else. There are a few qualifications to make this work for your project: Avoid email to manage your project communication. Email forwards and strings  can miss some replies to sender only, which can cause team members to miss critical information on your projects. Agree as a team  to communicate consistently with the same tools for your specific purpose. This will help you maintain  one version of the truth for all project communication to help the team collaborate more efficiently. Keep your comments, notes, and progress reports in  the same tool where you manage your task board or workflow. This is especially important if you manage multiple projects at once. You can rock that advice with  nearly any  project management tool, but there's one designed to help marketers like you manage their projects better.  It's *ah hem* . Monitor And Control Your Project To Meet Your Deadlines Monitoring and controlling happens at the same time as your team executes the project. Step 12: Hold Daily Scrum Meetings To  Monitor Your Progress Scrum is a daily meeting everyone working in a current sprint attends. These informal touch points are most effective with small teams who are collaborating on completing a story together. You'll lead the touch point  with a simple itinerary with everyone sharing: What they did yesterday to make progress on your sprint. What they're going to do today for your sprint. Any roadblocks that may prevent them from executing. This helps your team stay accountable while giving them the chance to ask for help as needed. As the project manager, it's your job to proactively prevent those roadblocks from happening if you can. Otherwise, it's now your job to react and  remove the obstacles from your team's ability to execute. At each daily scrum, end the touch point by asking, "Who has roadblocks that are already or might prevent you  from executing?" Sometimes, this is when someone will speak up, even after they've already shared their progress reports. Step 13: Manage Your Burn Chart To Estimate How Much Work Is Left In Your Project Your project burn chart is a  graph that  compares your completed work to how many sprints are remaining in the project's scope. Another way to visualize  this is to analyze your percentage of tasks completed. Your marketing calendar shows a handy percentage completion rate for your project: This practice- combined with reviewing which tasks should have been completed in the past but have not been checked off your task board- will help you  keep team members accountable for completing their work and will keep your project on tack to hit your deadline. Agile product management processes often suggest that you  spell out  the definition of done for your project to help the entire team understand when the project is complete. The percentage completion rate is an excellent way to explain this to your team: A  story  is done when you  complete 100% of your tasks. A sprint is done when  you complete 100% of the tasks for the stories that make up the sprint. And a project is done when you complete 100% of the tasks for all of the stories within the sprints that make up the project. Step 14: Fail Fast To  Get Back On Track ASAP Even the best project managers hit snags that  take their team's focus away from the tasks and stories that will fulfill their project's specifications. Those are moments when you, as a project manager, need to step in immediately to get your project back on track. You can do that by identifying whom on your team  needs a guiding hand, and  asking them four simple questions: What happened? Why did this happen? How can we make sure this doesn't happen again? How can we get this project back on track? These questions help your team member identify the issue and the method to solve the problem now and in the future.  You just helped them self-correct! Step 15: Host Sprint Reviews To Celebrate Your Accomplishments Toward Project  Close-Out While you took Seth Godin's advice on getting approval to ship your project on time no matter what, your stakeholders probably want to see the progress you're making as the project continues. That's  exactly what sprint reviews are for. Schedule a half hour touch point at the end of every sprint to review  the stories  you've completed. Gather feedback from those who need to know what's going on. Just remember that you're employing Eric Ries' theory on the minimum viable project. That means you should document what your big wigs are saying, but that will not impact your upcoming sprints  or modify your deadlines because they've already signed off for approval. Later, you can plan the notes you take in this meeting as a post-project sprint to button up the outstanding items after you publish if necessary. However, these modifications aren't in scope for your project now, so you should not change your direction. Make this review fun for everyone- it's a celebration of accumulated hard work with 100% of your tasks done for an entire sprint! Close Your Marketing Project And Move On To The Next Step 16: Host A Retro To Learn From Your Success Your project is done when 100% of the tasks within the  stories that make up your sprints are complete.  Ship it now! There's just one thing left to do... and that's to learn how to improve your  marketing project management process before you initiate your next project. Traditional project management often calls for a post implementation review. It's a meeting where you invite your team to ask them three simple questions: What went well? What went wrong? What could we improve for the next project? Agile product management follows a similar approach, calling their post-project touch point a retrospective. The goal is the same- - but the questions you ask in the meeting vary slightly: What should we start doing? What should we stop doing? What should we continue doing? Combine those two sets of questions together for a 30-minute meeting, and you'll leave with dozens of lessons learned that will help you improve your marketing project management process next time. How Do You Manage Your Marketing Projects? Whether you use as robust of a marketing project management process as this or not, I know you've found at least a few helpful takeaways from this post. If you're ready to manage the execution and monitoring phases better than ever, try ! It's your marketing project management software designed to  get you organized. The Complete 16-Step Marketing Project Management Process What if you could help your marketing team do more  in less time? Its a simple question that leaves  a lot to dream about: Youd be  awesome. Like riding a unicorn over a rainbow kind of awesome. Your team  and company would love you because youd finally get everyone organized, on the same page, and focused on super meaningful work. Youd lead a  happier, more fulfilled  career  while nailing every deadline and exceeding every goal. Ah, the good life. But, there are some challenges to overcome first. For starters, project management can feel overwhelming. There are a lot of moving parts that need to be accounted for, especially when managing multiple projects and team members. Fortunately, youre about to learn the secrets behind strategic marketing project management that will help you: Work even faster and collaborate better than ever  by managing your projects with an efficient process  from the get-go. Focus 100% of your resources  on the  right projects instead of weve always done it that way tasks that dont add measurable growth to your bottom line. Boost your productivity  while getting organized and taking control of your entire process. You can be a successful marketing project manager. The Complete 16-Step #Marketing Project Management Process That Will Get You Organizedbut first: Start Managing Marketing Projects With These Free Word And Excel Templates When you read this post, youll discover a need for project documentation. Download this free kit to grab your: Marketing project management template Word document to help you implement every step of this post for a real project youre working through. Sprint backlog Excel spreadsheet to manage the entire scope and timeline of your project. Go ahead and fill out these documents as you  read through this post to make the most efficient use of your valuable time! ... Then Upgrade to the Kanban Project Dashboard in Managing marketing teams is a multi-faceted. There are so many moving parts and dozens of tasks for each project and campaign. So... keeping everyone and everything on track and hitting all your deadlines can be, well, tough. That's why I'm inviting you to check out the Kanban Project Dashboard available in your favorite marketing project management platform. When you manage your  marketing team with , you'll: Get a pulse on every project. Using the kanban-style view, you can quickly see the status of every project your team is working on. Pinpoint bottlenecks in your workflow. Are team members getting stuck in particular areas on projects? Identify roadblocks quickly and keep tasks on track. Holistically manage projects from start to finish. Give your entire team full visibility across every project and manage everything in one place. Get and get organized! Schedule a demo today. What Is Marketing Project Management (For The Sake Of This Post)? The traditional project management method is split into phases: Initiate:  What is the scope of what you'll create? Plan:  How will you create your content  and with what resources? Execute:  Create your content. Monitor and control:  Identify and remove any  roadblocks that are preventing you from executing. Close:  Get approval, publish, and review. That is the approach  traditional project managers learn about as they get started. However, there's a way to layer in another proven project management method to help you move through the phases  even faster.  It's called agile product  management. Ever wonder what agile marketing was? Now I know.This process is how developers typically approach creating software (like your beloved  project management platform). Agile product  management helps developers complete lots of work in  short bursts  of time by providing intense focus and removing obstacles that might  cause them to miss deadlines. So, for the sake of this post, you're going to combine traditional project management and agile product  management together to create marketing projects more efficiently than ever before. Here's your definition: Marketing project management is the efficient process that helps you organize, create, and publish your content as fast as possible. The beautiful thing is that you can use this process for planning any type of content- and you should. Let's get into the details: Initiate Your Marketing Project By Defining  The Purpose Step 1: Choose The Highest Priority Project From  Your  Marketing Project Backlog Part of the agile project management process involves creating and maintaining a product backlog. For your  purposes, that's a fancy definition for a prioritized list of marketing projects. Project management starts by strategically choosing  to complete the highest priority project on your list. Since that's the case, we wrote an entire post to help you create your own marketing project backlog: Recommended Reading: The 1-Day Marketing Planning Process To Organize Your Next 6 Months What you're reading right now assumes that you've chosen one project  and that it's your highest priority for 10x growth. Step 2: Explain  The Project Background With A Creative Brief You may  already have detailed notes  from your marketing project backlog to help you implement your biggest priority project. If not, there are a handful of things to get straight before you get too much deeper: Who will this project benefit the most? Pinpoint  a subset within your audience. What do you need to create?  Define the end deliverable. Why will this project  benefit the audience you've specified? Write your value proposition  that answers your audience's  question, "What's in it for me?" What kind of resources might you need to  complete the project? Estimate the time and tools involved. What does done look like? Help your team know  what you'll accept as a successful final product. The background will serve as the foundation for all of the remaining steps in your project management process. As you write your creative brief  to answer these questions, you'll immediately be able to spot areas of potential challenges that you can work to resolve now- before your team starts executing the project. For example, if you need a developer's help to create a landing page or don't have a budget to complete the work, now is the time  to solve the roadblock before slowing up your entire team as they take on the project. Recommended Reading: How to Build a Concise Creative Brief Step 3: Define Your Project's Requirements To Fulfill The Business' Needs Requirements are the standards your content needs to meet before you publish. Every marketing project may  need different requirements, yet some examples to help you brainstorm your project's requirements should include: Automation: Is this a way to automate  a part of this project to prevent manual work during execution or afterward? Anything to cut out  unnecessary, tedious manual work a robot could do will immediately boost your productivity. Elimination: Can this project eliminate something else you're doing as a new and improved replacement? Removing work from your future to-do list will help you find time to execute  even more projects from your backlog a whole lot faster. Maintenance: How can you make this project as successful as possible now with the least amount of daily, weekly, or monthly maintenance? Think 10x  growth now that continues to provide long-term results without having to touch it. All of those may sound similar. But let that advice soak in a bit more as you look at your project idea and break down what you want it to do to benefit your team and business. If you can create requirements based on those three fundamentals, you will save you and your team time during and after  project execution. And when you don't have time to spare, that matters a lot. When you don't have time to spare, solid #ProjectManagement matters a lot.Another way to look at this  is by defining a set of  requirements your content must meet before you publish. For example, we've analyzed data to help us define standards of performance for our content. These standards literally help us predict how successful the content we execute will be based on four requirements: Topic: Is the topic similar to your other top-performing content? Is  the angle something your audience deeply cares about? Keyword:  Does the  main keyword have high search volume and low competition? Is there an opportunity to include latent semantic indexing to  help even more of your audience naturally find this content through search engines? Research: How can you  include deep research in this content to publish something the internet has never seen before? How can you  use research to factually back up your claims? Comprehensiveness: How can you tell  the most complete story on your topic on the internet? You could  apply this standard of performance to your project, or you may find your most successful content has different traits that make it awesome. The point is to really  define what the project will look like before you start working. In project management terminology,  a set of requirements is called a specification. So, if you follow this  guide, you will have two specifications (time-saving specification and content specification) with multiple requirements under each. If you think of more requirements, you can plan even more specifications for your projects. These two specifications are just a  minimum viable starting point to produce successful content. Define your content's standard of performance and demand it during execution.Step 4: Write  Your Stories To Focus  The Project On An Audience-Valued  Outcome Stories are how you'll  put yourself into your audience's shoes  to focus on how the project will benefit their lives instead of just creating a deliverable. Unlike traditional story-telling, these stories help define requirements of satisfaction. It's like asking yourself, "How will my audience benefit from this project?" Here's the template of how to think about stories: As an {audience type}, I want to {do something} so that {I get this value}. For example, let's say the  project you want to take on is a new e-book about content strategy that you'll publish on the Amazon store to reach a new audience. One story for your project may look like this: As a marketer, I want to learn how to  implement a better content strategy so that I can get more organized. One project  will likely have multiple stories to help you and your team understand your audience's needs. To continue the e-book example, a second story could help you write a specific chapter in the book: As a marketer, I want to learn which types of content our team should create so that we can maximize lead generation from every campaign. Since the e-book project example also requires  you and your team to create additional content, you could also use stories to define your audience's needs for a deliverable  like the  landing page where you'll promote the e-book: As a marketer, I want to  be reassured that this e-book is worth my valuable time so that  I can really reap the benefits it promises after I download the e-book. Later, when you plan, you'll break down the stories into manageable tasks you can assign to individuals on your team. Plan The Details Of Your Projects As Sprints Step 5: Break Your Stories Into  Manageable Tasks Your Marketing Team Members  Will Execute Stories are something a team  works on together, while  you assign tasks to your team members. Tasks are important because they break down a large project- which may seem difficult to even know where to start- into manageable pieces. And tasks help you divvy up the work among your team to use your resources as efficiently as possible. Let's look at an  example story again for your e-book landing page: As a marketer, I want to  be reassured that this e-book is worth my valuable time so that  I can really reap the benefits it promises after I download the e-book. To  build  a landing page that fulfills this story, you'll simply list the tasks  you need to complete in chronological order: Research landing page designs that convert. Write the landing page outline based on the  research. Write the text. Design  the wireframe. Design the landing page. Develop the landing page. Review the landing page. Publish the landing page. Promote the landing page. You get the idea- the point is to break down a story into the step-by-step process you need to complete to check this story off your sprint backlog. Smaller tasks make it easier to estimate how much time it will take to complete the story (and subsequently, the project as a whole). Step 6: Thrash Your Project Into An MVP (Minimal Viable Project) It's time to take a critical look into your stories. You want to find  where you might have frivolous uses of resources that could be used better for creating  a minimum viable project rather than an extremely polished deliverable. The real question here is this: What  stories or tasks could you cut to create a great project with the least amount of effort? You probably want your project to be the most perfect thing  in your niche, so this question might seem counterintuitive at first. However, the idea behind a minimum viable project  is to eliminate risk by helping you: Create and publish quickly Measure your success Learn to improve You can steal the idea of an MVP by cutting excess stories and tasks that  don't negatively impact your specifications.  This will save your team valuable time during execution while helping you complete your project faster. Remove excess work from your to-do list before you start your projects.Step 7: Estimate The Level Of Effort For Every Story It's one thing to give your team  a deadline to complete a project and another to know that the deadline is realistically achievable. By understanding how much time each task takes to complete (and subsequently rolling that estimation into the story), you'll be able to further understand what stories or tasks you'd like to cut from your project to complete it quicker while also being able to set practical due dates. To do this, you need to know two things first: Who will be accountable for completing each task. These are the team members who'll work together to complete the stories. The level of effort for each task. In other words, how much time will it take the person  you'll assign the task to complete it? For each task,  write down who on your team you think is best suited to complete it the fastest. Then visit with each team member  to ask how much time they'd estimate for every one of  their tasks. Step 8: Plan The Scope Of Your Project As A Sprint Backlog Scope helps you define how much work you'll complete in a certain amount of time. It's the big picture of the project. Your marketing project may  have many specifications and stories, so you may need to break the scope  into phases, which agile marketers call  sprints.  Sprints often occur in two-week bursts in which you prioritize a specific number of stories to be completed. Since you estimated the level of effort for each story- and understand how much time each individual needs to contribute- you can realistically plan your sprints and subsequently know your deadline when the project  will be 100% complete. A great way to  show your entire project scope  to your team is with a project schedule- aka sprint backlog. Step 9: Demand  That You Ship On Time You know that your project will fulfill the specifications and stories.  You also know your deadline is realistically achievable. So make sure you publish on time by preventing project thrashing- otherwise known as scope creep and last-minute changes- before you begin executing. Seth Godin has the best advice I've ever seen on this topic. Read  Linch Pin  to get the full scoop- and  for your marketing project management, start here: Set the date when you'll publish. This is when  you'll launch your project no matter what. Involve others in your initiation and planning process and write everyone's ideas down. This is important for your big wigs because, as Seth says, "This is their big chance." Show what you plan to do.  Give them the opportunity to thrash your plan before you start executing. Changes now are alright, but once your team starts executing, this  thrashing  will dramatically impact your deadline. Give them  an opportunity for one final review. Seth says, "Make sure everyone understands that this is the very last chance they have to make the project better." Revise the project blueprint into a final, comprehensive outline. Show your plan to the  big wigs and ask, "If I deliver what you approved, on budget and on time, will you ship it?" Only start executing once you get your yes. No maybes. Then deliver what you promised, thrash-free. This  simple process should prevent scope creep, last-minute modifications, and other nitpicking  with small details because you've nailed the big picture. Execute Your  Marketing Project With A Clear Content Creation Process Step 10: Assign Tasks For Your Upcoming Sprint To Your Team It's finally time for your team to start creating content for your project! You just need to assign them the tasks to complete. The best way to begin is by choosing a marketing project management tool that will help you: Manage your entire team  and easily assign them their specific tasks to complete. Assign specific deadlines for tasks to be completed on specific calendar dates. Automatically notify your team  that  you've assigned them a task to complete. Automatically remind your team as a due date for a task approaches. If you're planning a recurring project- like blog posts or social media campaigns- it's also helpful  to find a tool that helps you create your ideal workflow and save it to reuse on similar projects. Well, it just so happens that is a  marketing project management tool designed to help you collaborate with all of those things. ;) Agile product managers refer to this kind of functionality as a task board. Whether you use to  efficiently manage your process or not,  you're looking for a system to help you: See  which tasks are completed, which should be  in progress, and which are coming up. Understand which tasks are overdue that may cause you to miss your deadlines. Step 11: Communicate With A Tool That Keeps Collaboration In One Place While emails serve nicely as notifications and reminders to help your team get into the system where you manage your projects, they're not so great for managing project communication. That's where it's nice to manage your team communication around the project in the collaboration tool where you manage everything else. There are a few qualifications to make this work for your project: Avoid email to manage your project communication. Email forwards and strings  can miss some replies to sender only, which can cause team members to miss critical information on your projects. Agree as a team  to communicate consistently with the same tools for your specific purpose. This will help you maintain  one version of the truth for all project communication to help the team collaborate more efficiently. Keep your comments, notes, and progress reports in  the same tool where you manage your task board or workflow. This is especially important if you manage multiple projects at once. You can rock that advice with  nearly any  project management tool, but there's one designed to help marketers like you manage their projects better.  It's *ah hem* . Monitor And Control Your Project To Meet Your Deadlines Monitoring and controlling happens at the same time as your team executes the project. Step 12: Hold Daily Scrum Meetings To  Monitor Your Progress Scrum is a daily meeting everyone working in a current sprint attends. These informal touch points are most effective with small teams who are collaborating on completing a story together. You'll lead the touch point  with a simple itinerary with everyone sharing: What they did yesterday to make progress on your sprint. What they're going to do today for your sprint. Any roadblocks that may prevent them from executing. This helps your team stay accountable while giving them the chance to ask for help as needed. As the project manager, it's your job to proactively prevent those roadblocks from happening if you can. Otherwise, it's now your job to react and  remove the obstacles from your team's ability to execute. At each daily scrum, end the touch point by asking, "Who has roadblocks that are already or might prevent you  from executing?" Sometimes, this is when someone will speak up, even after they've already shared their progress reports. Step 13: Manage Your Burn Chart To Estimate How Much Work Is Left In Your Project Your project burn chart is a  graph that  compares your completed work to how many sprints are remaining in the project's scope. Another way to visualize  this is to analyze your percentage of tasks completed. Your marketing calendar shows a handy percentage completion rate for your project: This practice- combined with reviewing which tasks should have been completed in the past but have not been checked off your task board- will help you  keep team members accountable for completing their work and will keep your project on tack to hit your deadline. Agile product management processes often suggest that you  spell out  the definition of done for your project to help the entire team understand when the project is complete. The percentage completion rate is an excellent way to explain this to your team: A  story  is done when you  complete 100% of your tasks. A sprint is done when  you complete 100% of the tasks for the stories that make up the sprint. And a project is done when you complete 100% of the tasks for all of the stories within the sprints that make up the project. Step 14: Fail Fast To  Get Back On Track ASAP Even the best project managers hit snags that  take their team's focus away from the tasks and stories that will fulfill their project's specifications. Those are moments when you, as a project manager, need to step in immediately to get your project back on track. You can do that by identifying whom on your team  needs a guiding hand, and  asking them four simple questions: What happened? Why did this happen? How can we make sure this doesn't happen again? How can we get this project back on track? These questions help your team member identify the issue and the method to solve the problem now and in the future.  You just helped them self-correct! Step 15: Host Sprint Reviews To Celebrate Your Accomplishments Toward Project  Close-Out While you took Seth Godin's advice on getting approval to ship your project on time no matter what, your stakeholders probably want to see the progress you're making as the project continues. That's  exactly what sprint reviews are for. Schedule a half hour touch point at the end of every sprint to review  the stories  you've completed. Gather feedback from those who need to know what's going on. Just remember that you're employing Eric Ries' theory on the minimum viable project. That means you should document what your big wigs are saying, but that will not impact your upcoming sprints  or modify your deadlines because they've already signed off for approval. Later, you can plan the notes you take in this meeting as a post-project sprint to button up the outstanding items after you publish if necessary. However, these modifications aren't in scope for your project now, so you should not change your direction. Make this review fun for everyone- it's a celebration of accumulated hard work with 100% of your tasks done for an entire sprint! Close Your Marketing Project And Move On To The Next Step 16: Host A Retro To Learn From Your Success Your project is done when 100% of the tasks within the  stories that make up your sprints are complete.  Ship it now! There's just one thing left to do... and that's to learn how to improve your  marketing project management process before you initiate your next project. Traditional project management often calls for a post implementation review. It's a meeting where you invite your team to ask them three simple questions: What went well? What went wrong? What could we improve for the next project? Agile product management follows a similar approach, calling their post-project touch point a retrospective. The goal is the same- - but the questions you ask in the meeting vary slightly: What should we start doing? What should we stop doing? What should we continue doing? Combine those two sets of questions together for a 30-minute meeting, and you'll leave with dozens of lessons learned that will help you improve your marketing project management process next time. How Do You Manage Your Marketing Projects? Whether you use as robust of a marketing project management process as this or not, I know you've found at least a few helpful takeaways from this post. If you're ready to manage the execution and monitoring phases better than ever, try ! It's your marketing project management software designed to  get you organized.